BCM - How did your life change when you became a mom? 

Jennifer: I realized that I don't come first anymore!  Now I come in 5th or 6th, depending on the day.

BCM - What has been your most memorable moment (s) as a mom? 

Jennifer: Anytime I see my kids hugging or being kind to each other.  Those moments never go away in my mind.

BCM - What has been the biggest challenge for you in motherhood.  Any advice for new moms?

Jennifer: The biggest challenge is the usual, juggling.  I often feel like I'm doing only half the job, both at work and at home. 

BCM - Congratulations on the recent success of Braced - Lets!!   What was the inspiration for starting the company?  

Jennifer: My partner, Dr. Lemchen and I always thought it was cute how the kids love picking colors for their braces.  We thought they would make great jewelry...it took my sister, a jewelry designer (Lisa Salzer of Lulu Frost), to figure out how to make it look great!  We started giving them away to patients, and then their friends and family would come in to buy more.  Pretty soon, stores started calling us to carry them.  It was pretty unbelievable.  We made them for fun and they've become a business.

BCM - Where can you purchase Braced - Lets? 

Jennifer: They are sold in many great stores, but the easiest place is www.bracedlets.com

BCM - Do you have any new products coming out? 

Jennifer: Yes, tons!  My sister is a designer and we get so many great ideas from the kids.  We have a Halloween set now...I'll be giving that out instead of candy.  Remember, I am a dentist!

BCM - In addition to being a founder of Braced- Lets you are also a well known dentist and a spokesperson for Crest.  How do you manage to do it all? Do you have any work/life balance tips?  

Jennifer: Don't be hard on yourself.  Obviously, no one can do it all.  You have to do the best you can, and if you have a bad day, remember, that was the best you could do at the time. 

BCM - What types of activities do you like to do w/ your kids?

Jennifer: The boys have so many different sports that their after school hours are accounted for.  I like do things with them that are fun for me too...I take each one out to dinner individually every other week so we have real one-on-one time together.  I also love taking them to water parks and amusement parks and the beach in the summer. 

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FUN FACTS:   

I’m totally obsessed with…

Jennifer: Reading.  When Borders went out of business, I bought 60 books, so I have a lot to do...

My biggest influence is…

Jennifer: My sister.  I always knew that she is very smart, but now that we work together, I see how she can do everything.  She's beyond just smart.

My favorite drugstore is..

Jennifer: Rickys, because they carry the best stuff (including Braced-Lets!!)

Products I can’t live without...

Jennifer: Any hair product that my friend and hair colorist Rita Hazan tells me to use.

My guilty pleasure is...

Jennifer: Napping!  Any chance I can get.

Favorite NYC restaurant….

Jennifer: Bilboquet is right near my office, I feel like I'm in Europe when I'm there.  The food is delicious.