For a lot of us, we don't want to have to sacrifice style once we become mothers. While there are many things that we have to trade out once we enter this journey of motherhood, we've found that baby gear knows exactly what moms want and that's why most gear we're seeing is now more stylish than ever. And that includes diaper bags! Ju-Ju-Be announced the release of its newest high-end line of diaper bags and accessories, The Coastal Collection, which joins the company’s growing list of fun, functional, and fashionable products. The Coastal Collection’s mix and match prints will be included on Ju-Ju-Be’s diaper bags, bibs, backpacks, totes, wallets, and more. Available in a variety of upscale, preppy-inspired prints, the Coastal bags will also feature fun, bright linings to match.
Beach clubs and yacht clubs. Capris and knotted sweaters. Pop the collar on your monogrammed polo and get ready for our new mix-and-match Coastal Collection. Ivy League prepster or hipster trendsetter in a league of your own? Whether you’re cruising topside or rowing in the back bay, this upscale offering has something for everyone.
“Ju-Ju-Be is re-inventing itself once more with this new, fashion-forward collection, with a preppy twist,” said Kristin Hunziker, Ju-Ju-Be’s co-founder. “The Coastal Collection was designed for a modern world filled with innovative and savvy parents who demand only the best for their little ones.”
The Coastal Collection will be available in five preppy and upscale prints.