As parents, we know that something that becomes very valuable to us when we begin our journey is sleep. But that always doesn’t come very easy when we have little ones who don’t sleep well during the night. Happiest Baby, the company founded by renowned pediatrician and child development specialist, Dr. Harvey Karp, is launching SNOO, the world’s smartest – and safest – baby bed.
SNOO helps reduce fatigue by boosting infant sleep with the same rhythmic womb sensations babies enjoyed before being born. And, when babies cry, it quickly responds with increased shushing and rocking – just like a parent. SNOO has a responsive, robotic system that ‘knows’ when babies are upset and automatically reacts to soothe them. SNOO often calms upset babies in less than a minute, which helps us get the sleep that we need during the night.
And not only does it calm your baby, SNOO helps babies learn better sleep habits and helps parents read their baby’s cues, recognizing when crying is from hunger versus the need for a bit more soothing. It often comforts fussing when a baby is tired, but does not settle the cries of real hunger or discomfort.
SNOO has a sleek and elegant design that will fit into any room in your house. And not only is SNOO a great piece of furniture for your baby, but it also has a fool-proof, 5-second swaddle equipped with special ‘safety wings’ that attach to the bed and keep babies from rolling to the stomach. For the first time in history, parents can rest assured that their baby will remain safely on the back – all night long.
SNOO comes equipped with a custom motor that can rock over 10 million cycles (enough to soothe a baby 14+ hours/day, for the first 6 months). It also has specially engineered white noise that changes volume and pitch according to baby’s needs (soft, rumbly sounds to promote sleep; louder, high pitched sounds to soothe upsets).
The rocker also comes with a mobile app that allows parents to control SNOO from a distance and to choose when to wean off all-night rocking for easy transition to the crib. SNOO features a breathable mesh that allows full visibility of the baby from all angles.