Cheryl Petran

Cheryl oversees the Retail and Services for The Pump Station with locations in Santa Monica and Hollywood CA. She founded their Parent & Me and Postpartum Services Programs, which serve over four hundred Moms & Dads and their babies each week. She is one of the producers of the full length instructional feature “Baby Care 101 – The Ultimate Baby Care Manual” a fresh, delightfully charming and highly engaging video ‘manual’ for new and expectant Moms & Dads.

Prior to The Pump Station & Nurtury®, Cheryl was the Senior Vice President of Sales, Marketing, Product Design & Development at Jakks Pacific a Malibu, CA based toy company. Earlier in her career she was a key member of the team of buying executives at Target Corporation, Minneapolis, MN, where she managed $250MM in toys & electronics sourcing, most notably the Mattel/Barbie product relationship.

Cheryl lives in Santa Monica, CA with her husband and thriving, happy 12-year-old daughter.