Joan Lawrence

Joan Lawrence, a.k.a. the “Toy Safety Mom,” is a lifelong child safety advocate with more than 20 years of experience in the toy industry. As The Toy Association’s Senior Vice President of Safety Standards and Regulatory Affairs, Joan manages the organization’s product safety programs, including the development of safety standards and efforts to educate families about toy safety. She works with government officials, medical experts, consumer groups and toy companies to strengthen toy safety in the U.S. and around the world.