A Chat with Supermom Amanda Little, Co-Founder of ABBY & FINN


Amanda Little, her husband and their close friends decided to launch ABBY & FINN, an affordable, safe subscription-based line of diapers. Besides offering the unique option of purchasing more than one size in a delivery, Amanda’s company is dedicated to providing diapers to families in need. We talked with her about giving back, running a business with her husband and friends and a can’t miss diapering hack.

Congrats on the success of ABBY & FINN! What inspired you to start your company?

It started when my husband and I realized that we were spending over $180 a month to diaper our two girls, which we thought was nuts! We wanted to use high quality products that were free of harmful chemicals, but didn’t think they needed to be so expensive. We also found that our girls regularly didn’t finish a diaper size when we bought them in bulk, so we were often left with a bunch of diapers that were too small. We wanted a subscription that actually grew with our kids, and the ability to always mix sizes in the same box at an affordable price.

Can you tell us a little about ABBY & FINN’s dedication to providing diapers for families in need?

After diving into the world of diapers, we realized that one in three families in America struggle to simply afford diapers and that’s why our give back model is built into our business and is actually part of our name; FINN stands for Family IN Need. Currently, there are no government programs that offer assistance because diapers are actually considered a luxury item right alongside alcohol and cigarettes!

Many childcare centers turn parents away if they aren’t able to provide disposable diapers up front, making it difficult for parents to hold down a job if they can’t afford diapers. So for every monthly subscription box purchased, ABBY & FINN donates 30 diapers to one of our community partner organizations that uses diapers to incentivize people to participate in things like parenting classes or child wellness exams. Our mission is to give back 1,000,000 diapers this year.



What’s it like to run a business with your spouse?

It’s a lot of fun! Lance and I are able to go into the office and get work done, but we also make sure to joke around and have a good time. The other co-founders are good friends of ours, and we usually all have our dogs in the office so it’s definitely a family affair! Previously, I either worked from home or was a stay-at-home mom, so going into an office, interacting with adults and talking about things other than Doc McStuffins has been really great!

If you could hand off one chore to someone else each day, what would it be?

Making breakfast and getting the kids ready for school in the morning. I’m not a morning person, and neither are my girls. It’s always a mad rush to get ready and out the door. I’d love to be one of those people who gets up in the morning, works out and has a cup of coffee all before the kids are up, but that just isn’t me!

What is your favorite thing to do to relax and unwind? 

Relax with a bowl of Honey Nut Cheerios after the kids have gone to bed and watch a show.

What is your best parenting hack? 

When my girls were babies, they were heavy wetters, especially at night, so I often put a bigger diaper size on them at night. That’s why we made sure we could always mix sizes and patterns in our monthly boxes.



What is the best white lie that you’ve told your child?

Mommy’s food is too spicy for you (I’ve been known to tell my husband this as well when I don’t want to share!).

If you could describe motherhood/fatherhood in one word, what would it be? 

Depending on the day, either invigorating or challenging! 

What’s one moment in your motherhood journey that has made you proud?

My three-year-old daughter consoling and putting her arm around a fellow classmate at morning drop off and telling him, “It’s OK, your mom will be back,” even though she’s regularly the one having a hard time.

What is one piece of advice you want to pass along to your children?

Always be kind, and never be afraid to take a risk or try something new.

What is one piece of advice you would pass along to other moms?

I feel like we put a lot of pressure on ourselves to take on extra roles and be perfect all the time, but remember that we are all trying our best and don’t forget to give yourself a break.



How do you tackle the work/life balance? 

I’m still trying to figure it out. I have to remind myself to set work aside, put my phone away during family time and take a break. I need to either be completely dedicated to family or work rather than trying to do both at the same time.

What was the last book you read?

The Boys on the Boat by Daniel James Brown.

Fun Facts

Favorite Beauty Product:

Beautycounter charcoal bar

Favorite Food:


Favorite Form of Exercise: 

Workout videos in my basement

What is on your DVR?

Game of Thrones and Suits

Favorite App:


Favorite Kids Store:

The Bookies—a local Denver book/gift shop.