From trimming those tiny little fingernails to making sure the bathwater is just the right temperature, caring for a new baby requires parents to master dozens of new tasks. Geneuviève Thibault co-founded Bblüv to provide parents with practical, simple and attractive products that can help them care for their little ones. Geneuviève shared about her strategies for prioritizing family time, trusting her instincts, and a hilarious and relatable white lie.
Congratulations on the launch of Bblüv! What prompted you to start your company?
I was working as a hydraulics engineer when I had my boys—who were born 15 months apart. After becoming a mom, I discovered I had a passion for the baby industry. I made the decision to leave the stability and security of my full-time job and launched into my own (first) business: an online baby store! One thing led to another, and my husband and I ended up getting an exclusive distribution contract in Canada for a major French brand. After successfully distributing products for other companies, the next logical move was to create our own. So bblüv was born!
Your products have a very clean, appealing look. Where do you get your design inspiration?
It’s a mix of personal taste and my experience selling thousands of baby products over the years. I really like modern and minimalistic designs that look nice set against any decor and are functional for people to use. I didn’t want designs that were overly complicated, either visually or in how they’re used. Clean lines, interesting colors, and practical materials: to me, that’s the trifecta of the perfect product.
What’s next for Bblüv?
Our current line really is just the beginning for us. We’re in the process of expanding our range of products. We’re currently in Canada, the U.S. and Mexico, but we want to expand further.
If you could hand off one chore to someone else each day, what would it be?
Most definitely the administrative stuff, such as payroll! I really feel that you have to prioritize your work and focus on what you do best. For me, that’s designing and selling. I have no issue outsourcing tasks that don’t directly relate to those, and frankly, the company is better for me focusing on my strengths!
What is your favorite thing to do to relax and unwind?
I love listening to Latin music and singing at the top of my lungs in my car or on my home karaoke machine! My kids are less thrilled with this habit, particularly in the car, but you’ve got to take a break where you can!
What is your best parenting hack?
Whenever the kids are not behaving in the car, I try to redirect their attention by asking them to count a specific brand of cars. It works every time… for a little while. A
What is the best white lie that you’ve told your child?
I admit to having given my kids the wrong time on a few occasions, so that they’d go to bed early. Mommy needs her down time, too!
If you could describe motherhood/fatherhood in one word, what would it be?
Dichotomy. It’s both hard and wonderful, sometimes in the same five minute period!
What’s one moment in your motherhood journey that has made you proud?
My children make me proud every single day, but I will always remember my oldest son’s first day of school. His backpack was twice his size and he looked so happy and proud. I cried! It was a real milestone for both of us.
What is one piece of advice you want to pass along to your children?
Don’t be afraid to speak your mind. And always protect your brothers and sisters— they’re the most important people in your lives and they will be the ones who are with you for the long term, sharing memories, love and laughter.
What is one piece of advice you would pass along to other moms?
Trust your instincts. You know your child better than anyone else! Don’t let the crowd of voices tell you otherwise. It’s easy in this day and age of social media to get sucked into narratives about how parents are supposed to be or how children are supposed to act. Don’t get sucked in. Trust your gut. Ninety-nine times out of a hundred, you’ll be spot on!
How do you tackle the work/life balance?
It’s not so much about balance as priorities; I made the decision about six months ago to leave the office at 4 PM so I could be with my kids when they get back from school and help them with their homework. It also allows me to pick up my daughter from daycare, be home in time for dinner, and spend some quality time with my kids before they go to bed. I feel like this is essential to build a lifetime bond with my kids. I can always go back to the computer when they’re in bed, if I need to. Balance isn’t really in the cards. It’s about deciding what your standards are for success in this life and going for it!
What was the last book you read?
Outlander. It’s such a great story, and a much-needed piece of escapism.
Favorite Beauty Product: Lash Stiletto Mascara!
Favorite Form of Exercise: Running. I’m a marathoner!
What is on your DVR? “Outlander” and “The Walking Dead.”
Favorite App: Google Play Music. I listen to music ALL the time. It keeps me motivated!