When we’re just learning how to breastfeed our babies, it can feel like a big production. We have to get ourselves situated, adjust our clothing, and then try and get our baby into a comfortable position and latched on. Doing all of this while out in public can be overwhelming and awkward. Jamie Yetter launched Covered Goods, her line of nursing covers, to make nursing on the go easier for moms. Besides helping breastfeeding moms maintain modesty, her nursing covers can also be used as a scarf, a car seat cover, and a shopping cart cover. We talked with Jamie about her business, life as a business owner and single parent—and she shared her best advice for working moms.
Congratulations on the awards Covered Goods has won this year. What inspired you to start Covered Goods?
After my third daughter was born I desperately needed a way to confidently and modestly nurse in public. My older girls were 5 and 3 at the time, and we lived in a very small apartment and often needed to get out to get our wiggles out, run errands, and go to school. We were constantly on the go and it was hard to nurse—especially with other littles to chase after. I used my original template for the first time during a trip to Disneyland with all three children, and I literally had women coming up to me and asking me where I had purchased my nursing cover! That’s when Covered Goods was born.
You’re growing vibrant communities through social media. Do you have any advice for other moms who are looking to leverage social platforms for their business?
Be yourselves, post consistently, and be thoughtful—about your branding, your images, and the overall look of your social media. And don’t be afraid to reach out to people for advice—I’ve found the community of mom-owned businesses to be SO friendly.
There are a lot of different nursing covers on the market—what makes Covered Goods unique?
Each Covered Goods nursing cover can also be used as a scarf, a car seat cover, and a shopping cart cover! Our fabrics are super comfy, breathable and stretchy. There aren’t any straps, rings or cords to mess with, and they take seconds to put on and take off. Our covers are also all easily washable, and we come out with new patterns twice a year.
You breastfed all four of your children—do you have any advice for nursing moms?
I think there’s this expectation that breastfeeding should come naturally and be easy, and this isn’t always the case. But just because it’s tough at first doesn’t mean you won’t eventually get it. Look for the right kind of support—a great lactation consultant and friends who truly love you can be life-changing. Practice makes perfect.
If you could hand off one chore to someone else each day, what would it be?
Does anyone really enjoy doing laundry? I mean, the act of throwing it in the machine is one thing…but the folding and putting it away? I’ll hand that task off any day!
What is your favorite thing to do to relax and unwind?
Living in Southern California, I adore being outdoors with my kids. We love hiking, going to the beach, and spending time with friends. I’m also really into yoga—when I have time I love attending retreats and teacher trainings. Yoga helps me to relax, find balance, and put life into perspective—something that’s essential when you’re a busy mom!
What is your best parenting hack?
Food prep! I have a very wonderful friend and we get together regularly to prep meals in advance. Although it takes some time up front, it’s so HUGELY helpful—especially when you’re dealing with crazy schedules, work, school, and (often) getting home later than I’d like. It keeps me from relying on takeout to feed my family.
What is the best white lie that you’ve told your child?
I recently told Troy that his penis would fall off if he kept touching it… Why do little boys feel the need to make sure it’s still there every 5 seconds?!?
If you could describe motherhood/fatherhood in one word, what would it be?
Overwhelming. The frustration and exhaustion you’ll feel as a mother can be overwhelming—and that’s something we’re not always open about with each other. At the same time, the love you’ll be filled with from the moment you hold that bundle of joy is overwhelming. This word really encompasses everything I’ve experienced as a parent!
What’s one moment in your motherhood journey that has made you proud?
There are so many! Every time I see my kids do something amazing, I just can’t believe they’re mine! On a more personal level, the first time I realized I could make it on my own—that I was really doing it, as a single mom—that was pretty incredible.
What is one piece of advice you want to pass along to your children?
Hard work pays off! I still can’t believe that I’m able to cover the bills and support my kids by running a business I love. But it hasn’t been easy, by any means! I’m so happy that my parents passed such a strong work ethic onto me—and I’m hopeful it will rub off on my own kids.
What is one piece of advice you would pass along to other moms?
I actually have three major pieces of advice I’d love to pass along to other moms—this can apply to moms thinking of starting a business, but also makes sense for motherhood in general!
- Don’t give up or listen to any one that tells you that you can’t–if you want it bad enough you CAN do it and make it possible!
- Balance is necessary and key to being successful in all aspects of life—knowing when to dig in and knowing when it’s time to take a step back is crucial. You need to be there for everyone else, but still make time for yourself.
- Accept help and delegate, especially when people want to help! It’s hard to let go of the control, but you can’t do everything!
How do you tackle the work/life balance?
I’m a single mom of four kids. Life with four is certainly busy—but I wouldn’t have it any other way! Being a business owner means you’re never really able to check out—which can be challenging. There are times when the kids are around and I need to take a work call, for instance. They’ve always known me to work from home, which I think makes it easier for them to understand—but it’s still tough. I try to designate certain times of my day for work—usually when the older kids are in school—and I’m efficient. Being a mom teaches you to pack as much into a small amount of time as possible! I also have an amazing team (of seven people!) to support me and pick up the slack when necessary.
What was the last book you read?
At the moment I have Science of Breath and Light On Yoga—both are assignments for a yoga course I am taking. I love learning about new ways to improve my mental and physical self.
Favorite Beauty Product:
Cerave lotion! It’s amazing!
Favorite Form of Exercise?
What is on your DVR?
I don’t watch TV much, but I do love Grey’s Anatomy!
Yelp! I love me some good food and Yelp helps me find yummy places wherever I go!
Favorite Kids Store: