A Chat with Supermom Miki Agrawal, Founder of TUSHY

 

Miki Agrawal is a force of nature. Her most recent creation is TUSHY—an attachment that clips onto your toilet to turn it into a bidet—that’s breathing new life into the toilet industry. Miki also co-founded the revolutionary period proof underwear, THINX. She got very real with us about poop, shattering taboos, and creating your dream job– even while momming.

Congratulations on all your entrepreneurial success! Where do you get your ideas for new ventures?

I get my ideas from simply being in the world, doing my best to observe things with a fresh, child-like eye, questioning the things that don’t seem to make sense and notating the things that “suck” in my day-to-day life. And rather than complaining about the things that don’t make sense or suck, I get excited— because it’s an opportunity to solve those things and make our experiences better.

Tell us about TUSHY, and how it might benefit new moms.

TUSHY solves one of the things that I do very often and every day: poop. I never understood why we wipe our butts with dry paper and call that clean? We certainly don’t jump in the shower and not turn the water on and only use dry paper and call our body clean, do we? That area of our body is critical to our health and happiness (e.g. sex, babies, excretion)— and yet we don’t properly take care of it because it’s a taboo area. Also, since the late 1800s, we have been led to believe that toilet paper does the job, but all it does is cost us money every month, kill millions of trees per year and cause chronic infections and issues down there like UTIs, hemorrhoids and fissures.

For pregnant and post-pregnant women, TUSHY is especially critical as it’s SO sensitive down there during this time—and our pregnant and post-pregnant mama-customers are SO grateful for it. When I was pregnant, my TUSHY was instrumental in having a great pregnancy and post-birth, and even after a C-Section, my vagina and butt were very sensitive. The lack of mobility during the first few weeks post C-section was also really supported by having TUSHY to wash my area properly and not having to twist to wipe.

 

 

You also co-founded THINX and Icon—both companies that help women live more comfortably when dealing with things like periods and incontinence. What inspires you to create feminist products?

I just couldn’t believe there hadn’t been any innovation in a very long time in these categories—again, because those topics were deemed “taboo.” I thought that by creating best-in-class products, we could shine a light on these subjects and ask ourselves why aren’t we talking about these topics that are essential to creating human life? Also, I was very irresponsible bleeder and kept ruining all of my underwear and I needed a solution for that.

In addition, you speak publicly about how people can create their best lives and launch their passion projects. Any advice to moms who have a creative streak but don’t know how to get started?

No more talking and dreaming, only doing! Put one foot in front of the other and focus on doing one or two things every single day toward the thing you are working on. It’s amazing how fast it adds up when you are doing a couple of things every day.

Also, I filmed a 45-part video master class on creating your dream physical product from start to finish. You can find the video series on the app called Portal (go to the app store and download Portal.xyz and you’ll find my master class there. It has 15 years of my knowledge on there). Also you can check out my book Do Cool Sh*t: Quit Your Day Job, Start Your Own Business and Live Happily Ever After at any bookstore or on Amazon. In that book, I laid out exactly what I did to get my first business off the ground, including raising money, getting press, creating the product, all of it. I wanted to give everyone like me a better footing than I had when I started!

 

 

If you could hand off one chore to someone else each day, what would it be? 

Organizing my closet.

What is your favorite thing to do to relax and unwind? 

Get a massage! I get a 90-minute massage from a singing energy worker every week. He’s INCREDIBLE.

What is your best parenting hack? 

Letting him express himself FULLY.

If you could describe motherhood/fatherhood in one word, what would it be? 

Pure authenticity.

What’s one moment in your motherhood journey that has made you proud?

When I was SO exhausted (for the first 7 months with little sleep) and felt like I had nothing left to give, I pushed through for my little guy. It’s empowering to know how far I can go for him.

What is one piece of advice you want to pass along to your children?   

Decide for yourself what is authentic to you. Don’t succumb to norms that are not aligned with your values. Express yourself fully and openly!

 

 

What is one piece of advice you would pass along to other moms?        

Love your kid, yet don’t lose yourself to him/her. Find the flow that works for you where you can do all that you want to do and be present for your baby, too.

How do you tackle the work/life balance? 

I have a great nanny who takes care of my baby during work hours so I can do my thing, and I have my baby on mornings, evenings and weekends, so it works out!

What was the last book you read? 

Shoe Dog by Phil Knight and The Subtle Art of Not Giving A F*$!. Both great reads.

Fun Facts

 

Favorite Beauty Product: 

IS clinical products

Favorite Form of Exercise: 

Barre class!

What is on your DVR?

Queer Eye!

Favorite App:

Insight Timer

Favorite Kids Store:

Whole Foods