Rachael Sablotsky Kish, co-founder of Imalac, is about to launch Nurture– a revolutionary hands-free breast expression system. Rachael spoke with us about the inspiration behind Nurture by Imalac and how the product speeds up the pumping process. She also shared a laugh out loud white lie she uses to get her son to eat protein, and what it’s like to co-found a company with her mom, Noreen Sablotsky.
Congratulations on the upcoming launch of Imalac. What inspired you to start the company?
Thank you! As a nursing and working mother, I came to understand that using hand expression in conjunction with pumping significantly improved the efficiency of my pumping experience. I’m excited to bring a product like Nurture to market so that other women might have a more positive pumping experience.
How does Imalac help women who are breastfeeding?
Nurture by Imalac helps women achieve their breastfeeding goals by making their pumping experience easier. It’s a breast massage system for nursing mothers that provides personalized compression massage to replicate hands-on pumping. When used in conjunction with an electric breast pump, Nurture signiﬁcantly improves the quality, efﬁciency and practicality of milk expression. Nurture provides numerous benefits, but I think the one that women will find most helpful is the decrease in pumping time by 72.3%. Breastfeeding women can worry less about the time commitment required of pumping and focus on other aspects of their life.
How did you come up with the name for the company?
“Ima” means mother in Hebrew, and “Lac” is for lactation.
You co-founded the company with your mom. What’s it like to be in business with your mom?
My mom and I have a wonderful and close relationship, but anytime you work with a family member, you have to strike a delicate balance between the history of a personal relationship and the new business relationship. I’ve learned more from my mother and this experience in these last few years than I have in my entire career. It’s trying at times, but I wouldn’t change a thing.
We heard that you recently were certified as a lactation counselor? What made you decide to do this?
I knew the benefits of breastfeeding and hand expression from personal experience, however, I wanted to learn the scientific reasons behind it. I wanted to be able to help my friends, family and members of our growing Imalac community. I know firsthand that if a woman is having trouble breastfeeding and doesn’t have support, it can be a very frustrating experience.
If you could hand off one chore to someone else each day, what would it be?
Dishes and emptying my kids backpacks at the end of the day. My husband would laugh at this because he does the dishes the majority of the time!
What is your favorite thing to do to relax and unwind?
When I’m not pregnant, a glass of wine and a lighthearted show, or sometimes going for a run. Right now, the couch is where you can find me!
What is your best parenting hack?
Take advantage of your baby’s napping time to focus on your health. I personally like going for a run with the stroller while my son is sleeping. There’s a sense of satisfaction for both mom and baby.
What is the best white lie that you’ve told your child?
To get my son to eat some form of protein, I’ve told him that a chicken nugget or chicken tender is a dinosaur tushy.
If you could describe motherhood/fatherhood in one word, what would it be?
Challenging. It’s the hardest, but most rewarding job you’ll ever have!
What’s one moment in your motherhood journey that has made you proud?
Watching my children be courteous and respectful towards other children. Also, being told by teachers how empathetic and caring my children are.
What is one piece of advice you want to pass along to your children?
I want them to be kind and accepting.
What is one piece of advice you would pass along to other moms?
Do what works for you and your family.
How do you tackle the work/life balance?
I have excellent time management skills and I can easily shut off work when I need to. The evenings and weekends are for my family, and unless there is something urgent that needs to be taken care of, I keep it that way.
What was the last book you read?
Eleanor Oliphant Is Completely Fine by Gail Honeyman and The Accidental Empress by Allison Pataki.
Favorite Beauty Product:
Ahava body lotion (it’s the only product I buy continuously, otherwise I product hop)
Favorite Form of Exercise:
Strength training at Orange Theory
What is on your DVR?
The Great British Baking Show, So You Think You Can Dance and Below Deck
Instagram and Uber Eats
Favorite Kids Store: