Image by Studio Brooke
When Rachel Fredman isn’t busy heading up the PR for E. Gluck Corporation—where she oversees public relations, marketing and communication strategies for watch brands—Rachel is parenting her two kids, ages 6 and 9. We spoke with her about career pivots, the sage advice she hopes to pass onto her kids, and a seriously genius parenting hack.
What is your favorite part of working in public relations?
With more ways than ever to connect with consumers, while I love the fast-paced nature of PR, what I really love is being able to cultivate relationships with so many wonderful storytellers—whether they’re customers, journalists, stylists or influencers.
You’ve also worked in the non-profit world. Do you have any advice for moms considering a career shift?
I think the key to any career switch, whether it’s within the same industry or a different industry, is that you can always leverage your prior experience and expertise and apply it to your current situation, but you should also be open to learning new skills. When looking to make a change, be sure the position is going to challenge you and that the company you are going to work for respects your working mom lifestyle. I think as working women, we strive to be exceptional at the office and at home. Some days it doesn’t go as perfectly as planned, and it’s important to have an employer who will be understanding. It’s certainly hard to identify that attribute from an interview so be sure to do your research and speak to as many other mothers at the company as possible.
If you could hand off one chore to someone else each day, what would it be?
What is your favorite thing to do to relax and unwind?
I dream of lying on a lounge chair at the beach or pool with a daiquiri in hand (and no kids around) and watching as many Instagram stories as possible (I’m addicted!).
What is your best parenting hack?
We put two Swiffer wet pads under our feet (one on each foot) and pretend they are ice skates and the dirty floor is the ice skating rink – and we skate around. It’s the perfect way to have fun while you clean!
What is the best white lie that you’ve told your child?
I have two – is that bad? I’ve told my kids that if they don’t take their medicine, the doctor will have to give them a shot to make them better. And I may have also mentioned that if they fight in the car, we will get into a crash.
If you could describe motherhood/fatherhood in one word, what would it be?
Rollercoaster. There are ups and downs. There are parts that are absolutely amazing and thrilling, and parts that are terrifying and make your stomach drop.
What’s one moment in your motherhood journey that has made you proud?
Being able to know in my gut what’s best for my children and being able to make decisions accordingly, even if it’s the most difficult thing and feels bad and scary at first.
What is one piece of advice you want to pass along to your children?
I always tell my kids that I don’t care if they pass or fail, win or lose – as long as they give it their all and don’t give up. That’s a win in my book. During parent teacher conferences, I was told that my son was having difficulty with a math lesson and the bell rang for recess. Instead of getting up to go to recess he said to his teacher, “I need to try and finish ‘cause I won’t give up.”
What is one piece of advice you would pass along to other moms?
If plan A doesn’t work, there is always a plan B, and perhaps that is the better of the two, so keep an open mind.
How do you tackle the work/life balance?
When I leave work, I am “out of office.” I do check my phone and emails occasionally, and if something needs an urgent response, I react or do work post-bedtime. But when I leave my day job, I go home to my other job and that’s my primary focus until the next day.
What was the last book you read?
November Nine by Colleen Hoover.
Favorite Beauty Product:
Rodan and Fields Hydrating serum and lip renewing serum
Favorite Form of Exercise:
Dancing (Hip Hop) and Pilates
What is on your DVR?
Younger and Law and Order SVU
Postmates and Uber Rush
Favorite Kids Store:
Stoopher and Boots on the Upper West Side and Goodnight Moon Layette in Cederhearst