A Chat with Supermom Shalene Razak, Founder & Owner of JR Unlimited


After becoming a parent in 2017, Shalene Razak was compelled to create safe, high-quality baby products at a reasonable price. She launched JR Unlimited, which currently features a line of adorable organic bamboo swaddles. Shalene shared some surprising fun facts about the benefits of bamboo–  and her plans to unveil new product lines in the future.

Congratulations on launching JR Unlimited! What motivated you to start your own company?

After becoming parents for the first time, we wanted to provide the best life possible for our son, by giving him a life of happiness and the freedom to dream and explore life without limitations.

Our son is the inspiration behind JR Unlimited baby products. We designed our products to be environmentally friendly, free from harmful substances, and of the highest quality. We provide this by keeping our baby— and yours—in mind.

What was the most surprising thing you learned as you created an environmentally friendly baby swaddle?

The most surprising things I learned was that:

  1. Bamboo is considered to be the fastest growing grass.
  2. How soft 100% bamboo fabric is…
  3. … and that it gets softer with every wash!
  4. Bamboo can regrow even in an area where the soil has been damaged by fire.



What’s next for JR Unlimited?

We plan to grow our product line by creating new collections with more bamboo products. In the future, you’ll see bibs, mittens, caps, onesies and more swaddle blankets with different designs.

If you could hand off one chore to someone else each day, what would it be? 

If I could hand off one chore it would be laundry! Not having to wash, fold and put away laundry would be wonderful.

What is your favorite thing to do to relax and unwind? 

My favorite things to relax and unwind are to take my son for a walks and to have playtime with him.

What is your best parenting hack?

My best parenting hack would have to be a warm bath before nap or bedtime.

What is the best white lie that you’ve told your child?

Saying, “No more cook cook,” or “cook cook finish” (when he eats cookies)!

If you could describe motherhood/fatherhood in one word, what would it be?


What’s one moment in your motherhood journey that has made you proud?

My proudest moments are hearing my son say, “Thank you.”

What is one piece of advice you want to pass along to your children?

Love and respect yourself— and everyone else.

What is one piece of advice you would pass along to other moms?

Spend as much time with your children as possible. Chores around the house can wait, but time with your family is precious.

How do you tackle the work/life balance?

I make a to-do list and then prioritize what’s most important.

What was the last book you read?

My First Letters, Numbers and Words.


Fun Facts 

Favorite Beauty Product:

Urban Decay

Favorite Form of Exercise:


What is on your DVR?

ABC Phonic Songs, Hindi Nursery Rhymes, and the latest Bollywood songs

Favorite App:


Favorite Kids Store:

Pottery Barn Kids and Amazon