A self-described “serial entrepreneur”, Dr. Taryn Rose, an orthopedic surgeon, launched her luxury footwear company in 1998. Rose built and nurtured her brand for a decade before selling her company. After a recent relaunch, her brand is back with a bevy of new designs that marry comfort and style. We heard about the inspiration behind her latest shoe collection, her advice for other entrepreneurs and a unique spin on work/life balance.
What inspired you to start your own brand of footwear?
I couldn’t find luxury fashion shoes that were comfortable enough to wear all day long in the hospital. I also loved fashion, so I thought it would be great if I could create a career that combined both the scientific knowledge I had been trained with and my passion for fashion.
You left a career as a surgeon to launch your own business. Do you have any advice for women considering a major career pivot?
The only thing you should fear is regret. You must ask yourself, “If I don’t make this shift, will I regret it on my deathbed?”
Do you have any new products that you’re particularly excited about?
We have been working on the relaunch of the Taryn Rose brand after many years of neglect from previous owners. It has been exciting to see the brand return to the original DNA of luxury, fashion and comfort.
What inspired the Spring 2019 collection?
The Spring 2019 collection was inspired by iconic female pioneers who’ve left indelible marks on the world. Women like Babe Didrikson, Eileen Gray and Malala Yousafzai. Consumers can expect shimmer suedes, cabbage rose prints, asymmetrical lines and studded accents. My favorite part of the collection is that the entire Spring 2019 line is weatherproof—which is something that has never been done before in Taryn Rose’s history.
What makes a good shoe?
Wearability and versatility. A shoe that allows you to be at your best is what you should buy.
What do you see for the future of accessible women’s luxury shoe design?
We’ll see more innovation and improved performance as we push the bleeding edge.
What would you say to an on-the-go mom who believes that shoes, comfort and style can’t be intertwined?
Have you tried Taryn Rose?
What would you consider a legacy style in the Taryn Rose collection?
A style that just keeps coming back year after year…a style that was previously called Kelsey and is now called Celeste. It is an envelope stretch upper on a wedge that fits everyone.
What is your favorite thing to do to relax and unwind?
I have a yoga practice which I do 3-4 times per week.
What is your best parenting hack?
I don’t like to shop for groceries or cook really so I subscribe to Gobble—it’s a food delivery service that allows you to make a meal in 10-20 minutes with all the ingredients already prepped.
What is the best white lie that you’ve told your child?
I loved the elaborate lie of Santa Claus. I made fake snow and footprints every year. I was finally busted when my then 8-year-old son secretly filmed me setting up “Santa” in the middle of the night (the kid even had a night vision filter on his iPad). His younger brother is still resentful that I was outed. I was not such a good tooth fairy, though. I would make lump sum payments after forgetting to visit until there was a complaint from two teeth down the line.
If you could describe motherhood/fatherhood in one word, what would it be?
Exhausting…I know you were expecting some exalted word but I’m just speaking my truth.
What’s one moment in your motherhood journey that has made you proud?
My three kids were dancing in unison with pure joy as we exited a movie. I’m proud of the simple moments of togetherness. Everything else is a creation of our ego.
What is one piece of advice you want to pass along to your children?
What is one piece of advice you would pass along to other moms?
How do you tackle the work/life balance?
I don’t “balance” as much as try to reach an “equilibrium” where sometimes the focus is on work and other times it is on family, and it flows back and forth. Balance implies a perfect condition whereas equilibrium allows for a dynamic flow and change at any given moment.
What was the last book you read?
Steve Jobs (I like biographies).
Favorite Beauty Product:
The Everything Oil by Carter + Jane because it is a versatile product that soothes my eczema, removes makeup in a pinch, and moisturizes.
Favorite Form of Exercise:
Hot Vinyasa Yoga because I can work on cardio, balance and strength at the same time. I tend to get creative ideas at the end of my practice.
What is on your DVR?
I don’t use DVR. I watch everything on demand. My binges are Game of Thrones, Outlander, Ray Donovan, Billions and Vikings.
Uber. I once had to get my favorite Uber driver to pick up my son from school because I was in Italy and his father (we are divorced) sent me a text that he would not be able to do it.
Favorite Kids Store:
My kids are teenagers now so it’s Apple or H&M and Stockx (a site for hard-to-find sneakers that my boys use).